Before Replies
Typing the same answer all day.
- Same question, all day
- Sales missed while you are offline
- Comments pile up unseen
- Links sent by hand, one by one
Repliesby BobWork
Instagram comment automation that answers every comment.
Replies by BobWork is Instagram comment and DM automation for shops, creators and small teams. It writes each answer in your voice, sends your link when someone comments a keyword, and holds complaints for you. Approve first is the default. Free to start, with paid plans from $5 a month.
Start freeOfficial Instagram API · Free to start
Automatically
Commented: LOOKBOOK
Thanks for asking! Here is the autumn lookbook.
Open the lookbookBefore and after Replies
With Replies
Everyone gets an answer. You keep your day.
- Every comment answered fast
- Your link sent the moment they ask
- Complaints wait for you, not a guess
- Your evenings back
See how it works
Ask people to comment a word on a post, like LOOKBOOK. Replies answers in public, then sends your link to their DMs. You pick the posts, the keyword and the message.
Sizes, prices, shipping, opening hours. Replies drafts the answer from your business facts and your tone. By default every draft waits for your approval; send on its own only when you trust it.
Messages land in one inbox where Replies drafts a reply that sounds like you. Anything it should not answer, like a complaint or a refund, is held for a person.
Turn on the follow check and the link is only sent once the person follows your account. They tap a button to confirm, and the link follows right away.
Add an optional step that asks for an email address in the conversation, so you keep a way to reach people beyond Instagram. You choose whether to ask.
Compare
How Replies compares
Replies next to ManyChat, Inro, CreatorFlow and LinkDM. Where a vendor’s page does not say, the cell says “Not listed”.
Last updated:
| Feature | Replies |  ManyChat |  Inro |  CreatorFlow |  LinkDM |
|---|---|---|---|---|---|
| Free plan | $050 contacts, 300 automations/mo | $025 active contacts, up to 4 live triggers | €0100 active contacts/mo, 3 active automations, 50 AI agent credits | $0500 DMs/mo, 1 Instagram account | $01,000 DMs/mo, no comment auto-reply on Free |
| Cheapest paid plan | $5/moEssential: 500 contacts, 2,000 automations/mo | $17/moEssential: 250 active contacts | From €12.99/moPro: from 500 active contacts/mo | $15/moPro: 5,000 DMs/mo | $19/moPro: 25,000 DMs/mo |
| About 2,500 to 5,000 contacts | $29/moPro: 5,000 contacts, 10,000 automations/mo | $39/moPro: 2,500 active contacts | Not listedPriced by activated contacts in a calculator on its page | $15/moPro: 5,000 DMs/mo. Counts DMs, no contact cap listed | $19/moPro: 25,000 DMs/mo. Counts DMs, no contact cap listed |
| Annual discount | 20% offOn every paid plan, e.g. Pro $23/mo billed $276 a year | 18% off Essential, 25% off Pro, 30% off Business and Advanced | 30% off Annual Pro (€1,249, for 10,000+ active contacts) | $12/mo on Pro, billed $144 a year | Pro $182 a year (20% off); Platinum+ $832 a year (30% off) |
| AI replies | $0.01 per reply, or your own keyPay as you go on every plan; Pro includes 2,500 a month | Manychat AI included on Pro and above; not listed on Free or Essential | AI Agent on Pro; Free gets 50 credits; credit pricing not shown | Not listed | Not listed |
| Approve before sending | Yes, by defaultEvery reply waits for you until you let a rule send on its own | Not listed | Not listed | Not listed | Not listed |
| Branding on the free plan | YesA "Replies by BobWork" line, removed from Essential up | Yes | Not listed | Not listed | Yes |
| Channels | Instagram, Facebook, Threads | Instagram, Facebook Messenger, TikTok, WhatsApp, Telegram, SMS, Email | Instagram, Facebook |
Where Replies wins. AI replies are pay as you go from $0.01 each, or you bring your own key on every plan. Every reply waits for your approval by default. And the paid plans start at $5 a month with Essential.
Prices in USD unless noted, from each vendor’s public pricing page, checked 1 November 2026. Plans change; check their sites. Inro is priced in EUR (the € figure is shown as-is). Contacts and DMs per month are different units, so each cell names its own. Names and logos are used only to identify each product for comparison and do not imply endorsement.
Sources:ManyChat pricingInro pricingCreatorFlow pricingLinkDM pricing
API and MCP
Run Replies from your own tools
Create an API key in Settings, then API inside the app. The same rpl_ key works for the REST API and the MCP server.
- Clear the queue from your assistantLet Claude, ChatGPT or Cursor read pending comments, then send, skip or redraft them.
- Send new comments where your team worksPipe comments into your CRM or Slack with a small script.
- Approve replies from codeReview a drafted reply, edit the text if you want, and send it with one call.
Claude Code
claude mcp add --transport http replies https://replies.bobwork.ai/api/mcp --header "Authorization: Bearer rpl_…"Other MCP clients (JSON)
{
"mcpServers": {
"replies": {
"url": "https://replies.bobwork.ai/api/mcp",
"headers": {
"Authorization": "Bearer rpl_…"
}
}
}
}List comments
# status: pending, held, sent or skipped
curl "https://replies.bobwork.ai/api/v1/comments?status=pending" \
-H "Authorization: Bearer rpl_…"Send, skip or redraft
curl -X POST https://replies.bobwork.ai/api/v1/comments/{id}/send \
-H "Authorization: Bearer rpl_…" \
-H "Content-Type: application/json" \
-d '{"reply":"Thanks! Check your DMs.","dm":"Here is your link."}'
# also: /skip and /redraftNew to automation? It takes minutes.
Three steps, and the first reply is yours to approve.
Sign up free
Create your account in a minute. No card needed.
Connect Instagram
Link your account and set your first reply and your tone.
Comment once to test it
Comment on your own post and watch the reply appear.
@oak.and.line
Instagram automation questions
Does it work with a personal account?
Not directly. It needs an Instagram professional account (business or creator) linked to a Facebook Page. Switching a personal account over is free and takes a few taps in the Instagram app.
Will it reply to complaints?
No. Complaints, refunds, legal or medical questions, abuse and spam are always held for a person, whatever your settings.
Can I approve replies before they post?
Yes, and that is the default. Every reply waits in your inbox until you approve it. Switch a rule to send on its own only when you trust it. Complaints, refunds and sensitive messages are always held for a person.
Does it use the official Instagram API?
Yes. You connect through Meta’s official login and Replies works through Instagram’s official API.
What does it cost?
Free to start, with paid plans from $5 a month. Essential is $5, Pro is $29 with 2,500 AI replies included. See the pricing page for every plan.
How much do AI replies cost?
AI replies cost $0.01 each from a prepaid wallet, or nothing if you bring your own OpenAI key. You can top up $10, $25, $50 or $100. Pro includes 2,500 AI replies a month. Rules and Auto DM never use the wallet.
Is Replies a ManyChat alternative?
Yes, for Instagram comment and DM automation. Replies starts at $5 a month, writes AI replies in your voice and waits for your approval by default. ManyChat covers more channels, such as WhatsApp, TikTok and SMS; Replies covers Instagram, Facebook and Threads. See the comparison table on the Instagram page.
Does Replies have an API or MCP server?
Yes. Create an API key in Settings, then API inside the app. The same key works for the REST API at /api/v1 and the MCP server at /api/mcp, so Claude, ChatGPT or Cursor can list comments and send, skip or redraft replies. An OpenAPI spec is at /api/v1/openapi.json.