Repliesby BobWorkStart free

Auto DM

Comment a keyword. Get the link in their DMs.

Replies answers the comment in public, then sends each person your link in a private message with a button. Free to start. Connects with the official Meta login.

Start free

Works on Instagram and Facebook posts and reels

How it works

Four steps, then it runs on its own.

  1. 1Connect

    Sign in with Meta. We never see your Instagram password.

  2. 2Pick a post

    Choose the post or reel that should trigger the DM.

  3. 3Set the keyword

    The word people comment, such as LINK or GUIDE.

  4. 4Launch

    Write the DM and its button, then turn it on.

What is free and what is paid

Start on Free. Move up when you need more.

Free

$0 to start

Try it on your first posts.

Automations a month
300
Contacts
50
Connected channels
2
Keyword rules
Limited: 1 keyword rule
“Replies by BobWork” line removed
No

Essential

$5 a month

Rules and Auto DM for one person.

Automations a month
2,000
Contacts
500
Connected channels
3
Keyword rules
Full
“Replies by BobWork” line removed
Yes

Larger plans add more automations, contacts and AI replies. See every plan

Before you launch

If a DM does not arrive, check these first.

  • The Instagram account is a Professional account (Business or Creator).
  • The post is public and the comment is spelled the way your keyword is set.
  • Meta allows one private reply per comment, within 7 days of the comment.
  • If a DM does not arrive, the app shows the reason on that comment so you can fix it.

Set up your first Auto DM.

Start free